Since LapCabby’s launch 20 years ago, the technology has evolved and more sectors are willing to invest in IT solutions for their organisations. We are proud to say that, during the past years, we have increased our presence in different sectors such as retail, healthcare and Government. Consequently, our goals have changed and our brand identity needs to reflect our aspirations for the future too.
We’ve redesigned our logo having as main inspirations the rounded corners present in our products and we are presenting the technology by bringing electrical forms to the typography. The connection between the previous logo and the new one was made by keeping the same colours and disposition of elements. By doing that, people still can easily recognise it as the same brand as before.
The tagline now focuses on our main solutions. It has changed from “New Thinking in IT storage” to “Charge, Store, Secure & More…”, where the ‘& More…’ refers to our newly launched Custom Made Projects.
From now on, you will see across all our materials, a stronger and more modern logo able to transmit our expertise and solutions.