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How to protect customer data in retail

More retailers are using chatbots and iPads to connect quickly with customers and make sales. This enables them to handle basic service needs faster and more efficiently.

While many businesses and consumers have embraced chatbots and automated features in order to make service inquiries and to share personal information. But many consumers are left wondering where their data is stored.

Research has shown that consumers still want human-to-human interactions when engaging with brands for a variety of needs, from purchases to service requests. This doesn’t mean face to face all the time but rather creating a more human experience online through website chatbots, or when they are using devices such as iPads in store to search or purchase an item.

Recent research has shown that 45 percent of consumers don’t want brands storing their information due to concern over data breaches or hacks. This shows that there needs to be a balance between technology and a human interaction. Retailers need to focus on an approach which encompasses technology into their service offerings but also shows consumers how their data how is protected.

Retail brands also need to be more transparent about how they’re using, storing and sharing customer data. Using devices such as iPads in stores to help a customer find what they’re looking for and is a tool to improve excellent customer service. You can create a great customer experience for them, by using iPads can help you to secure a point of sale more efficiently and perhaps easily. You can use this technology to show them how their data will be used and protected to build a loyal customer base.

You might have the devices but nowhere to store and charge them? Here at LapCabby we specialise in charge and store solutions for your devices. It is especially important to protect your devices in retail to prevent theft, loss and to protect any customers personal data on any device that you are using.

We offer a range of products from compact to wall mounted.

Our DeskCabby is a popular charge and store solution for retail stores as it is a small compact unit which can store up to 12 USB powered tablets. The intelligent charging recognises the device that is being plugged in. It supplies the right amount of power to each device, so it won’t over or under charge protecting the device’s battery life. It can also be locked during charging, and the internal fan will keep devices cool as they charge. You can stack up to three DeskCabbys at one time to save space and to charge 36 devices at once, it is as simple as that!

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